And that's the annual number. Wait what?! Bicycle bells consist of mostly plastic. However, every time plastic is recycled, its material qualities worsen. The result: The plastic in bicycle bells cannot be reused and essentially becomes unrecyclable waste. Some of which ends up in the ocean.
We use plastics absolutely everywhere, from coffee cups to phone cases.
For this, we created an innovative design framework to make everyday products sustainable. We are enthusiastic cyclists, so we decided to start by applying it to a product close to our hearts: bicycle bells.
The Plyke bell is a work of design.
Typical bicycle bells consist of many bolts, screws, and springs, causing them to rust, loosen, and break in the outside environment.
On the other hand, the Plyke bell consists of a single piece of metal. Because it works by elastic bending, the bell is much more durable.
All of the material used in the Plyke bell is recyclable.
Aluminium is the best material for a bicycle bell. It's light, durable, and can be recycled forever. On top of that, by using this one metal, we can reduce our carbon emissions by 95% in the production process.
Most of our production is automated.
Designed in Estonia, Plyke bells are manufactured in the EU. Most of our production is automated, and we can guarantee a fair compensation for the contributing labor.
In this keynote, co-founder Mihkel explains the motivation and goals for Plyke, and introduces the new Plyke bell.
See how the Plyke bell fits together with its environment. Go ahead, have a look.